03-05-2012, 02:34 PM
Arthur D. Little Matrix
A D Little.ppt (Size: 1.58 MB / Downloads: 76)
Description
Arthur D. Little model is a portfolio management method that is based on product life cycle thinking.
Great tool for uncovering high level strategies
Two dimensional matrix :
Competitive position
Industry's life cycle stage
Dimensions
Competitive position is driven by:-
Sectors or segments in which SBU operates
Product or service which it markets
Access it has to a range of geographically dispersed markets
Industry maturity :
Similar to the Product Life Cycle (PLC)
Renamed as ‘Industry Life Cycle’
Utilization of A.D Little model by Amway
According to the ADL Matrix
Health supplement products- dominant & matured block
Personal care products- strong & mature block
Food products- borderline between tenable & favorable along with ageing block
Home care products- tenable & embryonic stage