20-11-2012, 11:42 AM
Program CSR training India
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Social Responsibility
Societies are not destroyed by the activities of rascals but by the inactivity of good people. What a paradox! If they can tolerate destruction by being inactive, how can they be good? The question is, are they discharging their social responsibility?
Great Leaders said
“We do not claim to be more unselfish, more generous or more philanthropic than others, but we think we started on sound and straightforward business principles considering the interests of the shareholders, our own and health and welfare of our employees…the sure foundation of prosperity”. ---Jamshedji Nusserwanji Tata
The price of greatness is responsibility. --Winston Churchill
For evil to flourish, good people have to do nothing and evil shall flourish. --Edmund Burke
and thus
Every individual and organization has social responsibility without which society starts dying
CSR in India- Background
Today's buzzword, Corporate Social Responsibility or CSR has been part of the Tata Group ever since the days of Jamshetji Tata. Right From 1892
Workers' welfare requirements of the country
Granting scholarships for further studies abroad in 1892
Supporting Gandhiji's campaign for racial equality in South Africa
First science centre, hospital and atomic research centre
providing relief and rehabilitation to natural disaster affected places
Tata initiated various labour welfare laws, like the establishment of Welfare Department was introduced in 1917 and enforced by law in 1948 or Maternity Benefit was introduced in 1928 and enforced by law in 1946.
CSR in India: Drivers
National and international laws
Globalization brought new players to Indian markets
Growing middle class
Entry of new money (payment systems) made previously inaccessible products accessible
Brands support by attracting advertising
Part of the population remains poor
Education is not for everyone a reality
Welfare GAP between urban and rural areas
CSR - INTERNAL v/s EXTERNAL
Internal (carried out within the organisation) viz.
Energy and water conservation
Employee welfare – training, healthcare
Affirmative action – employment of backward sections
Corporate governance
External (within vicinity or for society at large), viz.
Community development
Capacity building
Environmental protection
Healthcare
Creating awareness - education, health, social issues
E-initiatives – Online Information, éducation, etc.
CSR Initiatives in India
Ministry of Corporate Affairs published the “Corporate Social Responsibility Voluntary guidelines 2009”
Guidelines on Corporate Social Responsibility for Central Public Sector Enterprises (March 2010)
National Foundation of Corporate Citizenship www.nfcgindia.org Governance (NFCG) in partnership with Confederation of Indian Industry (CII), Institute of Company Secretaries of India (ICSI) and Institute of Chartered Accountants of India (ICAI)
CSR initiatives
CII is a non-government, not-for-profit, industry led and industry managed organisation, playing a proactive role in India’s development process
National Committee on Corporate Social Responsibility & Community Development (constituted 2001)
CSR Activities
Social Development Agenda
Develops CSR guidelines
Promotes the sharing of CSR experiences and best practices
Why is CSR important for SMEs in India?
To Manage risks by integrating environmental and social performance with business strategy
To strengthen your license to operate in the local community due to a strong relationship with stakeholders and regulatory authorities
To access international markets
To improve access to funds and investors
To reduce costs:
savings of inputs,
increase in productivity
Improvement of supply chain and customer relations
Current status and perceptions of CSR in India
Status
Economic reforms and rise have not yet lead to substantial changes in CSR approach
India adopted some aspects of global mainstream CSR, but mainly follows its own CSR agenda
Perceptions
CSR still has connotation of philanthropy
Strong feeling of ‘giving something back to society’