30-08-2013, 03:35 PM
Project Report On Customer Buying Behavior: TVS & Competitors
Customer Buying Behavior.doc (Size: 275 KB / Downloads: 25)
Introduction
Ever since man evolved into social animal he felt the need for “Transportation”. As he formed a civilization he felt the need for “Better Transportation”. Today on the threshold of exploring the universe he feels the need of “Best Transportation”.
Truly the modern world relies on transportation which can be airways, roadways, railways and on water. Bicycle was the most important part of road transportation in early days and as the scenario changed bicycle was transformed into a fast, stylish and trendy mode of transport known as Motorcycle nowadays known as Motorbike.
Each human being that is living in this social world knows the importance of bikes because it serves the purpose in any kind of situation and in any part of this world.
The topic of the project is Customer Buying Behavior taking TVS for comparison. TVS motor company is one of the leading bike manufacturers in India. The analysis of the project was based on customer’s point of view. For the study, both primary data and secondary data were required. The primary data was collected based on a survey research, using a structured questionnaire with both open ended and closed-ended questions.
OBJECTIVE OF THE STUDY
The objective of the study is to analyze the customer buying behaviour of the respondents in motorbikes of different brands .
To study the future prospects of TVS motorbikes.
To provide a fair picture of technology used by TVS motors.
To study the sales trends of tvs motors.
To analyze the quality of after sales services being provided by tvs motors.
RESEARCH METHODOLOGY
The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. The research design plays a pivotal role in the quality and content of the data in making of any project report. The type of research design chosen is seen to have a bearing on all the aspects of report writing.
The research design undertaken for the study was an exploratory one. The reasons for using an exploratory research method was to obtain qualitative data and also since the nature of study is as such that it required the exploration of various aspects within and outside the company.
In order to carry out a well researched analysis efforts were taken to collect enough information from the respondents. For this purpose various primary and secondary sources were used. This would however include the research design, the sampling procedure, and the data collection method. This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience will nor be able to understand the terminology used.
COMPANY AT PRESENT & IN FUTURE
Successfully launched the Victor and Fiero-F 2 models after parting ways with Suzuki.
Two wheeler markets show sign of revival after a lackluster first half.
The company is suffering a decline in volumes due to poor response of its two strokes Max motorcycles.
Recently launched the TVS Centra and 125 cc TVS Victor GLX and four stroke Max in the pipeline, which would be launched later this year.
Plans major foray into three-wheeler and quadricycles market through fresh investments of Rs 500 crore.
Actively looking to set up manufacturing unit in Indonesia or Vietnam.
Strong focus on R&D and product development.
CONCLUSION & RECOMMENDATIONS
Conclusion
The facts and figures shown in the analysis is correct and the survey has been done in a good faith and responsibility
As HERO HONDA, BAJAJ and YAMAHA have taken the 1st, 2nd and 3rd position. Thus TVS motor co. has to make some more efforts to increase the awareness among the people in the context of bikes.
The respondents have been asked about the most effective slogan in different brands of bikes in which again HONDA and BAJAJ have taken the lead. TVS motor co. has emphasized only on VICTOR and not on other bikes, thus people only know about VICTOR and not other bikes. Print media and different types of media should be used to make people know about the slogan.
The respondents in the factors, which they consider while purchasing a bike, have done the ranking. MILEAGE is the first factor following with POWER and STYLE and also with
an adaptable PRICE. The company has to make efforts for making a product that should have all these three factors with considerable price.
The most influencing factor in purchasing decision of the bike is FAMILY and after that FRIENDS which is not at all linked with the company investment. The company generally invests in Dealer promotion and Media, which is not appropriate as analyzed in this question. Awareness level through Media and dealer should be increased.