01-01-2013, 04:44 PM
RADICO KHAITAN'
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INTRODUCTION
Indian liquor industry is a high risk industry, on account of high taxes and innumerable regulations governing it.
Market Comprises of Indian Made Foreign Liquor(IMFL), Foreign Liquor Bottled in India(BII), Foreign Liquor Bottled Origin(BIO) , Country Liquor Beer and Wine segments.
BRAND STORY
Radico Khaitan Ltd has 4 millionaire brands in its portfolio.
8 pm Whisky is a flagship brand(1999)-1st yr itself it sold one million cases.
first brand in the liquor industry to make its record in the Limce Book of Records.
Other millionaire brands are Magic Moments Vodka, Contessa Rum and Admiral Brandy.
STRONG FINANCIAL
Radico Khaitan is not just a company of great brands, it is a company of great financials.
( equity shares are quoted on the Mumbai and National Stock Exchange)
It is one of the most profitable company in the domestic liquor Industry.