13-02-2013, 09:32 AM
RESEARCH METHODOLOGY
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Meaning
Research is an endeavour to discover answers to intellectual and practical problems through the application of scientific method.
“Research is a systematized effort to gain new knowledge”. -Redman and Mory.
Research is the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested.
Objectives of Research
The purpose of research is to discover answers through the application of scientific procedures.
The objectives are:
To gain familiarity with a phenomenon or to achieve new insights into it – Exploratory or Formulative Research.
To portray accurately the characteristics of a particular individual, situation or a group – Descriptive Research.
To determine the frequency with which something occurs or with which it is associated with something else – Diagnostic Research.
To test a hypothesis of a causal relationship between variables – Hypothesis-Testing Research.
SCIENTIFIC METHOD
‘Science’ refers to the body of systematic and organised knowledge which makes use of scientific method to acquire knowledge in a particular field of enquiry.
Scientific method is the systematic collection of data (facts) and their theoretical treatment through proper observation, experimentation and interpretation.
Scientific method attempts to achieve a systematic interrelation of facts by experimentation, observation, and logical arguments from accepted postulates and a combination of these three in varying proportions.
ROLE OF RESEARCH IN DECISION-MAKING
Decision-making is the process of selecting the best alternative from the available set of alternatives.
Management is chiefly concerned with decision-making and its implementation.
These decisions should be based on appropriate studies, evaluations and observations.
Research provides us with knowledge and skills needed to solve the problems and to meet the challenges of a fast paced decision-making environment.