07-09-2014, 11:01 AM
Search Engine Optimization (SEO) is a current and emerging technology in the cyber world. It has different meaning for different people: for website owners, it is the way in which they can get higher rankings in the SERPs and thereby higher revenues; for SEO experts and SEO professionals, it is a technology wherein they can discover and invent a whole lot of things and get paid for; for end-users, SEO means faster response time. The internet has grown dramatically, so much that the scenario described above could result in hundreds or thousands of pages being returned by a search engine. The user is more likely to select the top results, rather than trawl through each page. Therefore, how do web designers or managers promote a website so that it appears at the top of these results pages? The answer which is commonly given to this question is Search Engine optimization. SEO is the process of designing (or modifying) a website to improve its search ranking. The purpose of this dissertation is to understand the „how n why‟ of SEO. The topics that follow cover all the aspects of SEO in detail.