16-07-2012, 04:52 PM
SHOPPPING MALL CUM MULTIPLEX
SHOPPPING MALL CUM MULTIPLEX.pdf (Size: 8.69 MB / Downloads: 380)
Introduction to SELECT CITYWALK
SELECTCITYWALK is planned to be a high quality, Mixed-Use Development, coming up
in the heart of South Delhi, at District Centre, Saket. The centrepiece of a 54-acre, wellplanned
urban business district, it comprises of a Retail Podium, Cinemas, an Office Building
and ServicedApartments, with adequate car parks. Developed by Select Infrastructure Private
Limited, the scheme is spread across 6 acres of prime land.
Location:
SELECTCITYWALK is located in the capital of India, New Delhi. The city is a significant
international metropolis on the world business map. It houses prestigious national and
overseas trade and commerce establishments, employing a large segment of the country's
urban educatedmanpower. Located in the tourist corridor of the country, the city attracts over
4 million tourists every year. Besides being itself richly endowed with archaeological
splendours, cultural heritage & shopping destinations, Delhi is also the starting point of the
journey to the other two romantic sites in the country -Jaipur and Agra.
Location & Catchment:
SELECT CITYWALK prides itself in being located within India's most affluent! high-end
urban & cosmopolitan catchment area -South Delhi. The locality being the prime residential
hub of the city, offers a catchment population of over 1 million SEC A&B consumers (of a
total catchment population of over 1.7 million). An overwhelming majority of the Capital's
high-networthindividuals and families live and shop in South Delhi, while almost all of the
city's key retail micro markets and high-streets are located in this part of Delhi. GK- M
Block, Ansal Plaza, South Extension, Basant Lok & Khan Market, are all thriving on South
Delhi's rich catchment population. However, it may be added that the existing markets have
little or no infrastructure by way of central air-conditioning, back-up power, sufficient carparking,
public amenities etc. They survive on the strength of their mix and the lack of
organizedretail formats / quality mall space in south Delhi.
MULTIPLEX CONCEPT AND DESIGN PROPOSAL
A cinemacomplex wasmuch awaited necessity in already developed zone of Saket with only
onecinemacomplex in vicinity creating severeproblems of traffic congestion in Residential
zoneof Saket..What better location than a 54 facre District Center Scheme in heart of South
Delhi would have been to attract the people of better economic profile.
ISSUES-DESIGN&PLANNING:
The growing share of entertainment expenditure in the disposable income pie is
driving a revolution around India's favourite entertainment option today -Movies. The
combination of cinema with other services and facilities has led to the burgeoning
growth of multiplexes around the country. It is unlikely that India's experience with
the multiplex form of cinematic exhibition can be comprehended without
understandingthe mechanisms of the liberalised economy in which it originated.