11-08-2012, 04:09 PM
TO STUDY THE PERCEPTION TOWARDS THE SMART CLASSES (EDUCOMP)
Synopsis of Educomp Smart Class.doc (Size: 55 KB / Downloads: 51)
INTRODUCTION
BACKGROUND OF RESEARCH TOPIC/AREA
• Provides its education products and services to both private and public schools
• The Company’s key business areas are:
• Business-to-Business initiatives:
– SmartClass division
– Instructional and computing technology (ICT) solutions for government schools through its ICT division,
– Teacher training programs under Professional Development.
• Direct Initiatives:
– educational aids, CD-ROMs and learning content through its online initiatives (including MathguruTM and Learning HourTM)
• Technology right inside the classrooms
• It enables teachers to select and use digital content modules developed using graphics and 3D animation
• Educomp has developed a digital content library comprising more than 16,000 content modules on subjects such as science, mathematics and social sciences
• Educomp had Smart Class contracts with 1267 private schools as on 30 September 2008 with over 1.4 million students learning through Smart Class multimedia content
DETAIL OF INDUSTRIES COMPANY
Educomp is the one of the largest education companies in India India taking care of the entire education life-cycle of students. The company currently works with over 26,000 schools and over 15 million learners and educators across the world. Educomp owns India’s largest K12 content library of rich 3D multimedia educational content modules. The company also operates over 799 pre-schools, over 56 K12 schools, 7 Raffles Millennium International Design colleges currently operational, Admissions started for Engineering & PGDM programs in AICTE approved JRE campus in Greater Noida for August 2011 academic session, 339 vocational training centres and has over 4.7 million users of its various online education portals: wiziq.com, mathguru, Learninghour, Learnhub, Studyplaces and educomponline.com.As of July 2011, the company employed over 15000 people and had 27 offices worldwide.Educomp was founded in 1994 and is led by Shantanu Prakash. Educomp mainly focuses on changing educational sector in the country.
Products of the company
The Company offers various web based solutions for Teachers, Students, Parents, and Governments through various products and services. Some of them are as follows:
Smart Class - The concept of Educomp Smart Class revolves around transforming the way teachers teach and students learn in a school. It is a digital initiative wherein a teacher makes use of animations, colors, music, sounds and voice to make the learning experience more enjoyable for the students. In FY 2010, the Company has changed its business model for the product from BOOT (Build, Own, Operate and Transfer) model to selling of Smart Class content on an upfront basis to private schools while EduSmart, a third party entity would provide maintenance services.
QuEST - Under QuEST (Quality Education for Students and Teachers), Company provides multifold
services and solutions for all the stakeholders in the educational set up namely teachers, students and
parents. The various training programmes and the school development project aims at empowering the teachers, parents and providing opportunities to students for personal growth and development.
Mathguru - Mathguru is a website designed to help students in solving all the mathematical problems. It contains all math problems and their solutions, from the NCERT Math textbooks, for Classes VI to XII.
Educomp Leap - Leap provides opportunities to students to get advanced, scientific and personalized live coaching from acclaimed faculty, in their home town through a national network of VSAT-enabled Leap Learning Centres (LLCs).
LearnHub - LearnHub is a social networking website for community building, online tutoring, and web based learning and digital content.
Magikeys - Magikeys is a software application that allows many of the Government school students to surf the web, email, chat and write documents in 11 Indian languages.
Educomp O3 - It offers one on one learning opportunities to the next generation learners using cutting edge technology. All teachers and students are equipped with laptops.
Pave - It is a programme designed to help students learn English language through the use of songs, games and hands-on activities.
RATIONALE OF THE STUDY
Educomp Solution has steadily moved up the value chain from an Instruction Communication Technologies (ICT) provider to one of the largest school chains in the country. The company has proved its execution skills and is well placed to take advantage of the new opportunities in the education sector. The ICT business gives it access to PPP (Public Private Partnership) projects envisaged for government schools. Smartclass has helped Educomp to develop a differentiated pedagogy (a study of being teacher or process of teaching) for its K-12 (Kindengarden to Class 12) school and have proved its execution skills in the K-12 section. The base for the company's future expansion into the vocational/ higher education space is this Smart Class. However, the past two quarters have seen a massive detoriation in the profitability of its core segment i.e. Smartclass.