23-06-2012, 12:48 PM
Seminar on Big Bazaar
Big Bazaar.ppt (Size: 3.86 MB / Downloads: 89)
What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer.
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
Customer Segmentation
Big Bazaar targets higher and upper middle class customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets working women and home makers who are the primary decision makers.
Pricing
Value pricing
Promotional pricing
Low interest financing
Psychological discounting
Special event pricing
Differentiated Pricing
Time pricing
Bundling