17-07-2014, 12:40 PM
Service marketing in logistic management
Service Marketing in Logistic Management
Service Marketing
Service marketing is a form of marketing that focuses on selling services. They can be tricky to sale and marketing approach for them is much different them the approach for product
Example
A store that sale computers and also provide a repairing, such a store must market both its products and its supporting services.
Logistic Management
Logistic Management is the part of supply chain management that plans, implements and controls the efficient, effective, forward and flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer requirement.
Role of Logistics in the Service Marketing
Logistics is critical to the success of service marketing. Once considered an important, behind-the-scenes operational activity, logistics is now recognized as a strategic tool for creating customer value and loyalty. Companies like Wal-Mart, Coca Cola, and Nike attribute a great deal of their success to their global logistics systems. They realize that integrating activities within the marketing and across the logistics pipeline, building strong relationships with product suppliers, and working with customer-focused logistics service providers are all critical to building a competitive advantage through logistics
Importance of service marketing in logistic management
Logistics has a huge impact on the domestic and global economy.
Logistics facilitates market exchanges, provides a major source of employment,
and is a major purchaser of assets and materials.
>Logistics is of critical importance to human survival. The logistics system provides the continuous availability of food, water, medicine, and other key materials that you need to survive. A prime example is the food you ate at your last meal. It’s very likely that the materials used to prepare that meal came quite a distance…perhaps from the other side of the planet! In order for that meal to fulfill your needs, you were dependent on logistics professionals to provide safe storage and transportation of those items.
>Logistics greatly impacts our quality of life.
The logistics industry employs. people worldwide, providing a cost-effective means of distributing goods locally and globally
Conclusion
THUS, it can be rightly concluded that marketing and logistics are inter-related to each other and an marketing which wants to achieve equilibrium of stability and overall development must consider them as an integral part of the marketing.