19-01-2013, 01:26 PM
Presented on: Business plan for Coffee Shop
1Business plan.pptx (Size: 945.15 KB / Downloads: 27)
Executive summary
Expression coffee shop is a coffee shop located at Athwalines near new court, surat, Gujarat. Expression coffee shop serves all type of coffee to provide refreshment. Expression focus all type of customers such as youngsters, mature, children, professionals etc. it also serves verity in coffee and new innovations with coffee.
It adopt eco friendly environment for our coffee shop. We serve coffee in clay cup. There are eco friendly furniture use in coffee shop.
Situational Analysis
Expression is in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Expression offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged.
Situational analysis also include
Project at glance
Market needs
SWOT analysis
Key to sucess
Marketing strategy
Vision :
to make well known coffee shop of the city
Mission :
to save the world from mediocre coffee.
Purpose :
to deliver an unbeatable coffee experience.
Punch line :
“express your feeling beyond your dream”
Positioning
Expression competitive edge is based on customer taste and preferences. There is exestitiing competitors in the market so its difficult to survive in market so we more focus on youngsters and students and for those we provide entertainment source like customer play musical instruments in our shop.