12-12-2012, 04:28 PM
MARKETING MIX IN F and V DEPT
LEARNING FROM THE PROJECT:
The project has exposed me through various aspects of marketing in F&V dept. I have learned about the F&V process of Spencer’s Retail. I have also gained knowledge about the importance of buyer and merchandiser in F&V Dept. & also in retail sector. I have also learned about various promotional activities carried on for various products. Benchmarking plays an important role in retail sector as it provides detail information about the competitor’s products, price, promotions etc. At last, Customers play an important role in retail sector as they are the buyers who visit the retail outlet.