06-10-2012, 03:10 PM
Market Survey on Soft Drinks
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Market Survey?
Meaning : A market survey is a tool used to gather information about existing or potential customers in a certain market or population. Researchers select a sample of customers from the population. The information from the survey is then used to assess attitudes and beliefs, and in turn predict market behavior, such as buying intentions.
Soft Drinks: History
Soft drinks trace their history back to the mineral water found in natural springs.
Discovery of CO2 Gas behind the bubbles in natural mineral water.
Sherbets; the earliest form of soft drinks by Arab Chemists.
Foundation of the first marketed non-carbonated soft drink & carbonated soft drinks.
Conclusion
OF OUR MARKET SURVEY WE CONCLUDE THAT MOST OF THEM PREFER MAZAA BECOZ OF ITS MILD FALVOUR, TASTE ETC..BUT MAZAA OR ANY SOFT DRINK IS NOT HEALTHY BECOZ IT GIVE RISE TO MANY HEALTH PROBLEM