30-04-2014, 03:23 PM
To conduct survey on fire safety (Agni) and new technology in India (Itops)
conduct survey on fire safety .pptx (Size: 75.72 KB / Downloads: 10)
Research Methodology
Descriptive Research
Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present.
Applied Research
Applied research aims at finding a solution for an
immediate problem facing a society or an industrial/business organisation,
Company Details
IMRB International (formerly “Indian Market Research Bureau”) is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPP’s research, insights and consultancy network.
Established in 1970, IMRB was modeled on the lines of the British Market Research Bureau.
Company Structure
IMRB is headquartered in Mumbai, India. Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell’s WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.