02-07-2013, 03:16 PM
Trusha Water Pvt. Ltd
Trusha Water.pptx (Size: 294.59 KB / Downloads: 20)
Management
The company is a private limited company which will be operated with the selection of one operational officer whose tenure is of 3 years. He will be responsible for all the operation of the company and will have the following responsibilities.
To make the company operational
To provide funding from various money suppliers
To co-ordinate with all the departments heads
To submit company growth report to the owner and
also take his help in any crucial decision.
Executive Summary
Business Objective
To provide people low price packaged mineral water
To maintain quality level
To achieve economies of scale by mass production
To make the company popular in other parts also
after succeeding Maharashtra and Goa by setting some other plants.
Company’s Mission
Trusha Water Pvt. Ltd is committed to provide people a low price mineral water having maintaining the quality level.
The company wants to create a brand name which would be seen as the synonyms for mineral water.
The company is also planning to expand its business in other states.
Plant Information
Cost of the Plant : 1.25crore
Plant Capacity : 50,000 bottles per day.
Depreciation Rate : 10%
Plant Requirement : 100 laborers
Plant Locations : Narayangaon (Pune)
Land Require : 12,000 square meter
Market Analysis
The market of packaged drinking water in India is not very well developed. The area of Maharashtra and Goa has lot of space to be cater.
There are many player in 12 Rs. Price bottle segment like Kinely, Bibo and other local brands, but the quality level is not very good.
The High segment of above 12 Rs. Offering good quality like Bisleri, Bailley, Acquafina, but the prices in the ratio of the quality provided by them
Strategy and Implementation
Segmentation Strategy
Low Price bottle for the common Indian.
The important target audience are the tourists.
The product will also be segmented on the
basis of the better quality at less prices.
The company will also segment it as the safest mineral
water and will help person to prevent from the
diseases caused by using non-filtered water.
Organization Structure
Role of Sales And Distribution Department
Make sure the delivery of the product to the
dealers.
Manage the inventory
Contact to the dealers.
Manage the sales force
Get the feedback of the dealer and also from
the market.
Jobs of Planning and Administrative Department
To plan for the future.
Make the planning for the future growth such a
plant development.
Manage the co-ordination among all the
departments
Combined all the organization as an unit
Control the whole organization.
Assumptions
All these figures which are presented are on the base of the research conducted by the company.
There may be some difference in the actual market scenario and scenario given by the company.
The financial figures are only the expected. There may be some deviation.
The market growth rate is only the assumed so, it might contain some differences from actual scenario.