Packaging is a key part of the marketing plan for any business that manufactures or sells products. The package of a product can be the point of sale for many consumers, offering a sense of quality while also reflecting the brand image of the product. It is fundamental in retail sales, where the right packaging design can attract the attention of the consumer and make the product stand out next to a shelf of the competitor's product.
The packaging of the product is considered as the last opportunity for vendors to visually communicate the message of the brand, positioning it as a better choice than any of its competitors. In the modern world, consumers are presenting themselves with an increasing number of alternatives. A typical 30 minute shopping session is all they have to attract, impress and make you "take". With so much competition, product packaging seems to be among the best marketing tool for communicating directly and influencing customers.
The most fascinating concept of marketing is to discover the understanding of the reasoning of the buyers: what they do and what they do not! But such knowledge is imperative in designing the marketing program to improve sales and market share. With up-to-date information on buyer buying behavior along with your needs and wants, the seller can recreate the product or services just to get your attention. And once they receive buyer's attention, they can positively influence the buyer's buying decision and end up satisfying with their product or services. Therefore the whole concept begins with the search for information on the factors that influence the purchase decision. "Archers have always pursued to design their marketing effort believe that it will attract buyers.
Fundamentals of good packaging
Good packaging is an important tool / equipment for the sale of products. Provides brief information about products and services. In addition, it also introduces the product and facilitates transportation. This is also taken as an important medium for advertising products. This motivates customers to buy on impulse, that is, they buy products without a plan. The following things should be studied to understand the need for good packaging.
1. Protection
Good packaging maintains the quality of products when stored or transported. Maintaining the safe quality, feature and utility of the products is the basic packaging activity. Therefore, the packaging must be made compulsory for the safety of the products.
2. Reliable
Producers sincerely mention the true information of the package. The products in such package are good in quality. Therefore, customers decide with confidence to use the packaged products. While buying packaged products, customers are not confused. Therefore, the packaged products become reliable and credible.
3. Easy operation
The goods produced must be supplied to different target markets. They must be taken to or from the warehouse. By pulling in or supplying to distant places, the products should be easy to handle. Packaged products become easy to handle or distribute.
4. Convenient
The design, shape or shape of the packaging should be good. Good packaging is easy for middlemen, retailers, wholesalers and customers to handle, use or distribute. Such products become easy to store in warehouses, showrooms and sale of sales centers, or for use by customers.
5. Reasonable cost
Products must be safe and attractive with effective packaging. But it should not be too costly. Much packaging costs increase the price of the product. On the other hand, cheap packaging should not be used either. It causes decrease in the quality and usefulness of the products. Therefore, the packaging should be made at a reasonable and balanced cost.
6. Easy to identify
A good packaging gives a clear introduction of the product. One of the important tasks of good packaging is to provide a clear introduction of the products. The date of manufacture / production, quality, characteristics, price, utility, use of method, etc. Must be mentioned in the cover, can, bottle or box. Everything should be clear to the customers about the introduction product written on the package.
7. Attractive
Packaging products should be attractive to customers looking for. During the packaging of any product, great care must be taken to its size, shape, design, figure, print, etc. on the cover. They are important tools for selling products. Therefore, the attraction should be taken as a necessary.