Consumer behavior is how individuals, groups buy, use, eliminate the products and services offered by the pizza hut, to satisfy their wants and needs. Here are the factors influencing the consumer behavior of individuals or groups: Cultural factors Cultural factors such as, people who are not familiar with the pizza culture can not be willing to try the pizzeria. The different culture effects of education the buying decision of the customers. An individual who is educated in a traditional South Indian family may not be familiar with pizzacultura their influence could influence it. While an individual bred in a subway, I would be familiar with it and would be more willing to try the pizza hut. Social factors Social factors such as referrals of reference groups, aspiration groups would have a direct influence on the individual. The family, role, and status of the individual also affect the purchasing decision process. Example, in a family the father can decide where to go to have dinner in a weekend; the other members are obliged to follow. Personal factors include age and stage in the life cycle, occupation and economic circumstances, personality, lifestyle and values of the person's purchase decision. One person, who likes to have Italian cuisine, would come to Pizza Hut. Here the personality plays the factor that is influencing the individual.
Pizza Hut Vs. Domino's down with Magic Johnson vs. Larry Bird, Iggy Azalea Vs. Azealia Banks and Delta Airlines Vs. Ann Coulter as one of the great historical rivalries of all time. In 2016, the two chains accounted for 69% (agreeable) of the total gross sales of the 10 combined pizza companies. You can miss the breath of Papa John, or Little Caesar's, or Blaze all you want, but this was and always will be a two-horse race. When the impending nuclear holocaust finally happens and all of Earth's natural resources are controlled by fast food chains in a proto-feudal society, you will need to choose a side to fight for.