please send me the project on strategies used for build successful internet based customer services . so that i can submit it as my assignment please help me do this.
The advent of the Internet conducts a reevaluation of existing business practice, since the methods employed in a non-virtual world may not necessarily be as effective in a virtual environment. This paper examines the different strategic options that organizations face as they attempt to build a personalized foundation on the Internet. The traditional, site-centric approach of directing traf® to a central Internet site suffers from the problems of increasing costs and decreasing the effectiveness of Internet advertising. An alternative autochthonous strategy is the symbiotic approach based on the concept of mutuality. A symbiotic marketing strategy involves an organization that provides functionality for the Internet site of another organization. In exchange for the provision of functionality for another Internet site, the provider benefits from greater coverage and scope of the market. Although the symbiotic marketing strategy may seem initially counter-intuitive, the following document highlights the potential advantages for a company pursuing such a strategy. The case shows that such a strategy emerges as a low-cost method for developing a personalized Internet base.