25-08-2012, 04:49 PM
Telecommunication Industry
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INTRODUCTION
Financial year 2011 saw the continuance of strong customer growth for the Indian telecom market, which witnessed a 36% increase in its customer base during the 12-month period. The total telecom customer base in India stood at 846 Mn, second only to China, with tele density of 70.9% as at the end of March 31, 2011. Sector was fuelled by the wireless segment. The wireless segment crossed the 800 Mn customer mark with 812 Mn customers as at end of March 31, 2011. The wireless segment grew by 39% during the year, contributing nearly 96% of the total telecom customer base. The telecom rural penetration at 33.8% at end of March 31, 2011 offers huge growth potential in terms of both customers and usage. Growth in broadband services has been very low with 12 Mn broadband customers representing a broadband penetration of just 1% however the potential for growth is high. The impending rollout of the wireless broadband using TDD LTE technology coupled with the mobile platform leveraging 3G is likely to provide an impetus to broadband penetration.
To witness a new wave of mobile applications ushering the growth of data services including internet browsing, entertainment services, application stores, video calling, enterprise services, m-Heath, m-Education, m-Commerce, e-governance, etc. This is expected to provide the trigger for the next phase of growth of the telecom industry. New innovative applications, enhanced user experience and decreasing price of 3G enabled handsets would be the key drivers of the adoption of the 3G services in India. Given the huge growth potential offered by the telecom industry through increased coverage and newer products and services, the competition will remain intense with both existing and new players attempting to maximize their share of the growing telecom market.
BHARTI AIRTEL
Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. It is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular service provider in India, with over 174.69 million subscribers at the end of November 2011. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.
It is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.
IDEA CELLULAR Ltd.
Idea Cellular, usually referred to as Idea, is an Indian mobile network operators in Mumbai, India. Idea is the 4th largest wireless carrier in Indian market with over 100 million customers and also provides broadband internet to its customers. IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities.
Idea ranks among the Top 10 country operators in the world.
Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012.Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector. Idea's subscriber base as at the end of August 2011 according to the is totalling to 98,441,714 or 16.09% (Approx.) of the total mobile connections in India. Idea leads all other telecom operators in India in the MNP (Mobile Number Portability) race , with a net gain of 10,31,380 subscribers as on 31st August, 2011.
Idea competes with 14 other mobile operators throughout India. They are Aircel, Airtel Cheers Mobile, BSNL, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Tata DoCoMo, Tata Indicom, Uninor, Videocon, Virgin Mobile and Vodafone.