20-06-2013, 12:21 PM
IEF matrix for SUFI GROUP
IEF matrix.docx (Size: 21.85 KB / Downloads: 19)
Strengths:
• Sufi is one of the largest groups of industries in PAKISTAN.
• Exporting its good in more than 6 countries of the world.
• Sufi groups of industries are making 30 different products.
• Sufi is Pakistan’s 1st company to acquire ISO: 22000:2005 food
Safety management systems.
• More than 50 years of excellence.
• The company has good market repute, due its good and consistent quality product.
• Another major strength is its market share.
• Another major strength is that its wide range of product, only Sufi industries is the largest groups of industries who are producing more than 30 products in every range.
• A team of professional managers with the following leadership
practice performs the day to day administration of the company Finding opportunities for constantly challenging and improving
personal performance.
• As per companies product they have introduced many attractive packages.
Weaknesses:
• The main weakness of Sufi industries is that, they are not full filling the demand of the customers.
• Even the quality is good but still the color and thickness of SUFI oil is a matter of consideration as it is different from others in market.
• The quality of Sufi mineral water is not good as compare to its competitors; there are many big and reputed brands available in market so compare to that Sufi water is not good.
• The main weakness of Sufi oils is that it is full of fat and high cholesterol.
• It is the main weak point of Sufi industries that they have many substitutes of their products.
• Another weak point of Sufi industry is that they have reduced spending for research and development in market and they are not going with the customer’s needs as their technologies are old from their competitors.