27-08-2014, 02:05 PM
Digital Marketing Assignment Seminar Report
Digital Marketing.pptx (Size: 60.37 KB / Downloads: 16)
About the Company
SandvikCoromant is a Swedish company that supplies cutting tools and services to the metal cutting industry
Clients range from various industries like Aerospace, Power generation, Oil and gas, Medical etc
#74 on Forbes’ “The World's Most Innovative Companies” list in 2012.
Presence on Social Media
The company has a B2B market.
Purchases in B2B follows a long cycle and is an informed decision.
Company must analyze which phase of the cycle it is targeting.
It must follow the lead in each phase and ultimately should lead to conversion.
Any B2B company can utilize Social media(Covers FB, Twitter, Reddit, Stumbleupon,Blogs) to influence the purchase decision of the buyer.
Defining metrics is important: Volume or value
Business Objective
Generating leads to website
Nurturing prospects
Promote customer reviews thorough videos
Shaping the discussion around a particular product, problem, or topic
Establishing thought leadership and/or demonstrating the business owner’s (or team’s) expertise
To promote new partnerships with leading firms
Spreading awareness about new cutting edge technology
Promoting new product innovation through demonstrative videos on Facebook
Becoming a trusted expert and voice in the market
Making targeted audience more aware about the tooling industry
Facilitate word of mouth
Tools and Techniques
The most important technique to be used in B2B Social media marketing is Content Marketing
Create a comprehensive audience profile
Who is the person in the decision maker role for this purchase
The channels they use to get their industry information (e.g., associations, publications, trusted industry experts)
Who and what they trust, which is particularly helpful in terms of choosing content formats and proof elements
Inviting people to events through Facebook.
Return on Investment
They could expect an increase in the increase in the number of visits to their website
Increase in the number of queries received
More reach to their potential customers
More engagement with their current/potential customers by inviting them to various events/summits organized by the company