25-08-2017, 09:32 PM
DETAIL SYLLABUS FOR MBA III SEMESTER
MBA__compulsory_III_&IV_.doc (Size: 448 KB / Downloads: 83)
BUSINESS POLICY & STRATEGIC MANAGEMENT
Course Contents
Strategy and the Quest for Competitive Advantage: Military origins of
strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process. Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness.
Analyzing Company’s External Environment: Environmental appraisal Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit. Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies, Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. Strategy implementation - Project implementation – Procedural implementation – Resource Allocation
Books Recommended:-
1. A.A. Thompson A.J. Shrikland J.E. Gamble, Crafting and Executing Strategy – A test for competitive advantage, Tata Mc Graw Hill, 4th Edition 2005
2. Ranjan Das, Crafting the strategy : concept and cases in strategic management, Tata Mc Graw Hill, 2004
3. Kazmi Azher , Business Policy and Strategic Management , Tata Mc Graw Hill 2nd Edition 2003,
4. Subha Rao P, Business Policy and Strategic Management , Himalaya Publishing House 1st Edition reprint 2004
5. Pitts, Rober A & Lei David, Strategic Management Thomson , 3rd Edition 2003
Decision Support System & Management Information System
Course Contents
Management Information System : Definitions – Basic Concepts, Applications of Information Technology. System & Design: Systems Development’ Initiative Different Methodologies- Life Cycle & Prototype approach Detailed study on Life Cycle Design & implementation Case Study. Managerial Decision Making, Decision making process problem solving techniques- how decisions are being supported, Features of various CBIS. Decision Support System An Overview: Relevance scope of DSS characteristic and capabilities of DSS, Components of DSS, Classification of DSS. Database Management System: Sources of data – data file environment database environment – data models – relevance of relational data base design in DSS. Model Base Management system: Types of models function, time, certainty, uncertainty, risk, structure OR models, Simon’s model in information system, design simulation technique. Dialog generation management system: User interface – graphics menus – Forms DSS tools – DSS generators – specific DSS, Constructing a DSS: Steps in designing a DSS identification of decision, building of MBMS – building of DGMS, implementation.
Projects Planning, Analysis and Management
Course Contents
Generation and Screening of Project Idea; Capital Expenditure; Importance and Difficulties; Market Demand and Situational Analysis; Technical Analysis; Financial Analysis; Analysis of Project Risk; Firm Risk and Market Risk; Social Cost Benefit Analysis; Multiple Projects and Constraints; Network Techniques for Project Management; Project Review and Administrative Aspects; Project Financing in India; Problem of Time and Cost Overrun in Public Sector Enterprises in India; Assessment of the Tax Burden; Environment Appraisal of Projects.