13-04-2012, 02:53 PM
MODELING THE ADOPTION OF BASIC E-BANKING SERVICES IN URBAN AND SEMI-URBAN REGIONS IN INDIA
Introduction.
2.status of technological developments in indian retail banking distrubution.
3. (a) growth opportunities in retail electronic payments.
(b) research gap.
4. (a) objectives of the study.
(b) literature review.
RESULT.
(a) influence of socio-techno-demographic characteristics on the adoption of two types of E-banking services.
(b) services usage pattern.
© behavioral variables.
(d) modeling the adoption of ATM usage.
(e) modeling the adoption of internet banking usage.
(f) managerial implications.