14-07-2014, 10:47 AM
HERO HONDA
HERO HONDA.pptx (Size: 399.19 KB / Downloads: 16)
Joint venture between Hero Group of India and Honda Motors of Japan stared in 1984
During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost
Largest two-wheeler manufacturer
Wide range of product
WEAKNESS:
HERO IS DEPENDENT ON HONDA
ABSENCE OF DIGITAL SPEEDOMETER EXCEPT
KARIZMA
OPPORTUNITY:
BIKE SEGMENT CONTINUES TO BE FASTEST
GROWING SETOR
STRONG BRAND FOLLOWER
EXPANSION OF TARGET MARKET
ENVIRONMENT ANALYSIS
SOCIETAL ENVIRONMENT
ECONOMIC FORCES
TECHNOLOGICAL FORCES
POLITICAL LEGAL FORCES
SOCIO CULTURAL
.