29-08-2017, 12:17 PM
Indian Railways (IR), which was declared on the road to bankruptcy according to the group of Indian railroad experts in 2001, is now the second largest taking profit public sector company after ONGC. A case study on IR could focus on multiple facets - Detailed revocation analysis, Critical assessment of these strategies, Substance of this growth, Role of IR organizational structure, etc. In this case study we see only some aspects of IR due to limitations such as limited time. First we make a brief diagnosis of the strategies that were behind the change of the Indian railways. This is a very well researched and documented area so you advance further to probe two particular IR questions. First, we studied the marketing strategy of Indian railways among the masses to counter threats such as Low Cost Airlines. Second, we focus on the main issue of the privatization of the IR, which has been lagging around for quite some time. We do a comparative case study with the privatization of the British railways and then justify the privatization model that is slowly being adopted for the IR.
In this case study we examine the growth achieved by the Indian railways in recent years and the main strategies responsible for them. These include improved capacity, better utilization of the current and plans to increase existing sources of income. Today, IR faces serious threats from low-cost carriers that either travel a lot faster at comparable costs. Therefore, it is necessary the position of the highest railroad brand in the minds of Indian passengers. We have segmented the market based on income and have analyzed possible strategies that could be used to attract different segments and ultimately increasing the volume of passenger revenue. Another issue that has been pending for quite some time is privatization. We do a comparative study with the British railways and come to the conclusion that complete break-up in small businesses will not prove to be good. Due to the critical role played by railways in India, total control of IR should not be transferred to the private sector hands. The focus should be on marketing rather than on privatization, where the smaller tasks are outsourced to private hands or carried out in public-private partnerships. Measures are being taken to a restructuring of today's operations. Quoting from: The change over the last two years has shown that IR is in fact a sector of the sunrise. With the correct movements, nothing can hold him back from being world-class.
In this case study we examine the growth achieved by the Indian railways in recent years and the main strategies responsible for them. These include improved capacity, better utilization of the current and plans to increase existing sources of income. Today, IR faces serious threats from low-cost carriers that either travel a lot faster at comparable costs. Therefore, it is necessary the position of the highest railroad brand in the minds of Indian passengers. We have segmented the market based on income and have analyzed possible strategies that could be used to attract different segments and ultimately increasing the volume of passenger revenue. Another issue that has been pending for quite some time is privatization. We do a comparative study with the British railways and come to the conclusion that complete break-up in small businesses will not prove to be good. Due to the critical role played by railways in India, total control of IR should not be transferred to the private sector hands. The focus should be on marketing rather than on privatization, where the smaller tasks are outsourced to private hands or carried out in public-private partnerships. Measures are being taken to a restructuring of today's operations. Quoting from: The change over the last two years has shown that IR is in fact a sector of the sunrise. With the correct movements, nothing can hold him back from being world-class.