02-04-2011, 11:33 AM
ABSTRCT ON 3D Ics
Portable electronic digital cameras, digital audio players,PDAs,smart cellular phones, and handheld gaming devices are among the fastest growing technology market for both business and consumers. To date,one of the largest constraints to growth has been affordable storage, creating the marketing opportunity for ultra low cost internal and external memory.These applications share characters beyond rapid market growth.
Portable devices all require small form factors ,battery efficiency, robustness,and reliability. Both the devices and consumable media are extremely price sensitive with high volumes coming only with the ability to hit low price points. Device designers often trade application richness to meet tight cost targets.Existing mask ROM and NAND flash non volatile technology force designers and product planners to make the difficult choice between low cost or field programmability and flexibility. Consumers value the convenience and ease of views of readily available low cost storage. The potential to dramatically lower the cost of digital storage weapons many more markets than those listed above. Manufacturers of memory driven devices can now reach price points previously inaccessible and develop richer, easier to use products.
IMPLEMENTATION:
Matrix is working with partners including Microsoft Corp, Thomas Multimedia,Eastman Kodak and Sony Corp. three product categories are planned: bland memory cards:cards sold preloaded with content, such as software or music ; and standard memory packages, for using embedded applications such as PDAs and set-top boxes .
Portable electronic digital cameras, digital audio players,PDAs,smart cellular phones, and handheld gaming devices are among the fastest growing technology market for both business and consumers. To date,one of the largest constraints to growth has been affordable storage, creating the marketing opportunity for ultra low cost internal and external memory.These applications share characters beyond rapid market growth.
Portable devices all require small form factors ,battery efficiency, robustness,and reliability. Both the devices and consumable media are extremely price sensitive with high volumes coming only with the ability to hit low price points. Device designers often trade application richness to meet tight cost targets.Existing mask ROM and NAND flash non volatile technology force designers and product planners to make the difficult choice between low cost or field programmability and flexibility. Consumers value the convenience and ease of views of readily available low cost storage. The potential to dramatically lower the cost of digital storage weapons many more markets than those listed above. Manufacturers of memory driven devices can now reach price points previously inaccessible and develop richer, easier to use products.
IMPLEMENTATION:
Matrix is working with partners including Microsoft Corp, Thomas Multimedia,Eastman Kodak and Sony Corp. three product categories are planned: bland memory cards:cards sold preloaded with content, such as software or music ; and standard memory packages, for using embedded applications such as PDAs and set-top boxes .