20-09-2013, 04:53 PM
A Project Proposal On Levi Strauss & Co
Levi Strauss.docx (Size: 18.28 KB / Downloads: 15)
Executive Summary
The garments, particularly the jeans segment, are coming out with new style, quality, price trends and with latest fashions. The players in the segment are continuously engaged in sales promotional activities and advertising campaigns. But how far such activities are successful? These activities have definitely increased consumer expectations. Thus the buying behavior of the consumer is changing on day-today basis. The clothing sector for jeans garments has become volatile in nature. However; the players are struggling not only to increase their market share but also to maintain it. They should come up with new creative ideas and continue those activities which are fruitful to them.
Hence to know how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer, the impact of Advertising and Sales promotional activities should be studied so that it is easy to formulate the marketing strategies.
Introduction
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands.
Conclusion
Discount and cost effective is of prior importance to the respondents rather than the looks or advertisement of the product. Most of the respondent’s agree that advertisements and other sales related promotional activities give a lot of information in making buying decision. People recommend film celebrities than sports celebrities. Television is the most popular media but another emerging media can be influencing group like friends and relatives. Consumers expect short, humorous and attractive advertisement as well as attractive gifts, gift coupons, exchange facilities, etc under sales promotions.