16-01-2014, 04:56 PM
A study of Customer preference of SBI& BOI bank ATM
A study of Customer preference .ppt (Size: 2.36 MB / Downloads: 20)
INTRODUCTION
A customer (also known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types:
An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale.
An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
Customer satisfaction
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals”.
In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.
ATM
An ATM (Automatic or Automated Teller Machine) is a computerized machine designed to dispense cash to bank customers without need of human interaction. The ATM can also take deposits, transfer money between bank accounts and provide other basic financial services.
The idea of self-service in retail banking developed through independent and simultaneous efforts in Japan, Sweden, the United Kingdom and the United States. In the USA, Alex Robertson has been credited with developing and building the first automatic teller machine (which didn't dispense cash).There is strong evidence to suggest that Simjian worked on this device before 1939 while his 132nd patent (US3079603) was first filed on 30 June 1960 (and granted 26 February 1963). The rollout of this machine, called Bankograph, was delayed by a couple of years, due in part to Simjian's Reflectone Electronics Inc. being acquired by Universal Match Corporation.An experimental Bankograph was installed in New York City in 1939 by the City Bank of New York, but removed after 6 months due to the lack of customer acceptance.