06-09-2012, 11:33 AM
MARKETING ANALYSIS
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INTRODUCTION
Pears transparent soap is a brand of soap first production and sold in 1789 by Andrew pears at a factory just off Oxford street in London,England.
It was the worlds first transparent soap.It was taken over by HLL.
According to Unilever records,pears soap was the worlds first registered brand and is therefore the world oldest continuously existing brand.
MARKET ANALYSIS
In the term of value pears occupies a market share of 4%.
It is one of the important brand of HLL which occupies around 63% of the total soap industry.
Pears occupies more than 50% share in the mild soap segment for kids with its closest competitor being Johnson and Johnson’s baby soap range.
TARGET MARKET
The target market for pears soap is all households who can afford buying soap and who to fulfill an everyday that provides them and family with a 100% complete protection from all germs dirt and cleanliness.
PRODUCT VARIANTS
The pure and gentle skin cleansing range from Pears
Pears Pure & Gentle soap (Amber) with natural oils which are ideal to care for dry skin
Pears Oil Control (Green) with lemon flower extracts to gently clean excess oil on skin while retaining essential oils
Pears Germ Shield (Blue) with mint extracts to gently protect skin from germs.
PEARS BABY PRODUCT RANGE
Pears baby soap -The leading baby soap in the country, is specially formulated with mild moisturizers and milk protein to gently cleanse, moisturize and nourish the babiest of skin..
Pears baby cream- Enriched with milk protein and it also contains mild moisturizers which help to keep the skin as soft smooth and healthy .
Pears baby shampoo- Gentle and cleans baby soft hair and offers added nourishment from vitamins.
Pears baby oil- Specially formulated with lanolin which helps to keep baby’s skin smooth and supple.