11-11-2014, 03:56 PM
Abstracts: A hoarding is a large outdoor advertising structure typically found in high traffic areas such as alongside busy roads. Hoardings present large advertisements to passing pedestrians and drivers. Typically showing large and attractive slogans, and distinctive visuals, hoardings are highly visible in the top designated market areas. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Hoardings afford greatest visibility due not only to their size, but because they allow creative "customizing" of their products. These structures are important to be designed because they possess the highest risk of failure due to buckling. These structures are subjected to wind pressures which results into their buckling and if not designed properly, they would cause harm to the structure on which they stand to some extinct. So it becomes necessary to design them. Here an attempt is made to analyse and design the hoarding.