31-10-2016, 12:00 PM
1462377916-BrandAwarenessphanipjct.docx (Size: 13.67 KB / Downloads: 3)
1) What are the various Brands you know mostly in Dairy Products?
a) Heritage
b) Vijaya
c)Tirumala
d) Jersey
e)Mother
f)Other
2) Which Brand do you use at present?
a) Heritage
b) Vijaya
c) Tirumala
d) Jersey
e)Mother
f)Other
3) Do you know Heritage products have all the Dairy products?
[Like: Butter milk, Curd, Ghee, Doodh peda, Cheese, Butter Ghee, Lassi, UHT milk, Other productsand ice creams]
a) Yes b)No
4) Who suggested you to purchase particular product
a)Neighbors
b) Media
c)Agents
d) Others
5) Which milk do you use in Heritage?
a)Toned milk
b)Double Toned Milk
c) Slim Milk
d) Whole Milk
e)Other
6) How many liters milk you use per a day?
a) 0.5L
b) 1L
c) 1.5L
d) 2L
e) More than 2L
7) Factors affecting you to go for a particular brand?
a) Price
b) Service
c) Brand Name
d) Quality
e) Availability
8) What do you prefer most while purchasing your dairy products?
a) Quality
b) Price
c) Brand
d) Design
9) How do you compare Heritage with other companies?
a) Excellent
b) Good
c) Average
d) Below average
10) Do you feel Heritage brand is easily available at?
a) Super Markets
b) Agents/Distributers
c) Heritage Parlours
d) General shops
11) Which product do you use more in Heritage
a) Milk
b) Ice-creams
c) Fruits & Vegetables
d) Milk Products
e) None
12) Are you satisfied with Heritage Milk products?
a) Yes
b) No
13) What are the problems do you face with milk and milk products? *
a) Leakage
b) Smell
c) Less Quality
d) Crudely
e) price
14) In your view who is the main competitor for Heritage?
a) Vijaya
b) Tirumala
c) Jersey
d) Mother
e) Other
15) What are the Promotional activities required for Heritage Foods India Ltd towards
Customer awareness
a) Road shows
b) Ads in media
c) Service camps
d) Customer meets
e) Other
16) What do you feel about the service of heritage?
a) Excellent
b) Good
c) average
d) poor