22-01-2013, 03:06 PM
SUNDAY SUNFLOWER OIL
SUNDAY SUNFLOWER.pptx (Size: 52.91 KB / Downloads: 20)
India is the 4th largest edible oil consuming economy.
Major markets for sunflower oil category.
Properties of sunflower oil
Vitamin A, D, E
Non saturated fatty acids
Chefs recommend this oil for “Light in taste, frying performance and health benefits”
Active anti-oxidants
Cancer curing
WHY SUNDAY SUNFLOWER OIL!!!
Oil extracted from handpicked best sunflower seeds.
Refined thoroughly ensuring water like clarity.
Superior taste and aroma
Packed in hygienically controlled environment maintaining the freshness of the oil.
Right quantity of anti-oxidants ensuring longer shelf-life.
Has a high smoke point resulting less absorption of oil in the food.
Consistent product quality.
PROMOTION AND VISIBILITY
Television advertisements is highly effective
Promotional events on the point of sale.
Free cookbooks with five liter pack
Use “Google Merchant Centre- Google base” for promotion.
Tie-up with Local Chamber of Commerce, Rotary Club and organize seminars.
Make a website and also introduce cook along shows.
Assured gifts through scratch cards
Target customers
Sunday sunflower oil target busy and health conscious cooking oil consumers
Wives of professionals who concentrates on their husbands health.
Mothers
Diet conscious new generation kids
Senior citizens