21-12-2012, 03:02 PM
CELLO Group
CELLO.docx (Size: 14.38 KB / Downloads: 48)
Life of Cello
CELLO group commenced it journey in 1982 with a factory producing plastic household goods. With a vision of uncompromising quality and total consumer satisfaction, CELLO paved its way from 1982 to1994 becoming a leader in house hold & thermo ware products. In order to meet up with the increasing demands, huge manufacturing plants were set up at Goregaon (Mumbai) & Daman (U.T.). In 1994, CELLO Group ventured into manufacturing Elegant and durable molded furniture. Using special grade plastic and state-of-the-art moulds from Italy, CELLO furniture set its benchmark as a household name with its unbeatable style, economical price and trusted quality.
Cello Writing Instruments The beginning
Making an entry with just 2 models of ballpoint pens in 1995, Cello Writing Instruments, a part of CELLO Group, entered the plastic molded ball point pen market. With its Swiss tips and German ink, CELLO refurbished the scenario of pens in domestic industry having reached a group business of US $ 182 millions, there was no turning back for CELLO.
Going International
CELLO is proud to be associated with the world's renowned brand BIC pens. Well known for its dynamism and spirit of innovation, CELLO has set itself as being one of the world's best and India's largest pen manufacturer's
Our motto Our belief
At CELLO, innovation is not just a guiding philosophy, but a defining attitude. Today CELLO offers one of the world's widest ranges of paper products, all conforming to the highest global standards. CELLO's extensively globalized research and development team, cutting-edge manufacturing technologies, high grade production and process networks, worldwide sourced materials and exhaustive quality standards rank amongst the best in the world. Today, CELLO enjoys a very respectable consumer recall and a prime spot of consumer mind space.
Cello Paper Products
CELLO entered into Paper Stationery Manufacturing in 1995 with a highly integrated factory at Daman (U.T.) comprising of the latest German Lines ECH WILL Automated Exercise Book machine, Line-O-Matic machines, programmed cutting machines and a well updated research and development team to meet International Quality Standards. Along with domestic markets, CELLO's paper stationery products expanded its overseas business, supplying in the International markets with the annual exports of 475 x 20' containers to all well satisfied global customers.
Work Force
With dedicated work force of 250+ man power, CELLO is well cautious on strict quality control, continues R & D, innovation & commitment.In the fast growing world, CELLO is always on step with the latest technologies to enhance best writing performance on paper. It’s CELLO’s team work & dedication that has resulted in variety of products for office supplies under ‘Office Inn’ & school supplies under ‘Study Buddies’ familiar brands. Quality & Commitment has always remained a passion at CELLO.
ISO 9001: 2008
CELLO is proud to acquire ISO 9001: 2008 certification for assurance of quality management systems & capability to provide products to meet customer’s satisfaction.With well disciplined team work, CELLO is always ahead in customer confidence, satisfaction & delight for long term association.