29-12-2012, 02:09 PM
COMPARISON POSITIONING OF MAXXIMO OF MAHINDRA & MAHINDRA AGAINST TATA ACE OF TATA MOTORS JAIPUR
1COMPARISON POSITIONING.doc (Size: 761 KB / Downloads: 75)
COMPANY PROFILE
Mahindra and Mahindra (M&M) is the flagship company at around Rs.8000 crores. Mahindra Group has a significant presence in key sectors of the Indian economy.
The Mahindra Brothers- Mr. J.C. Mahindra and Mr. K.C. Mahindra envisioned a much greater sale in the building and growth of Independent India. They gave shape to their vision and created an organization to be strong pillars in the building and growth of Industrial India.
The Mahindra and Mahindra was incorporated on October 02, 1945 as a Private Limited Company under the Indian Companies Act of 1913 and was converted into a Public Limited Company on June 15, 1955.
OVERVIEW
1. The Mahindra group’s Automotive Sector is in the business at manufacturing and marketing various vehicles including three wheelers.
2. It is the market leader in utility vehicles in India since inception, and currently accounts for about half of Indian market for utility vehicle.
3. Although created in 1994 following an organizational restructuring, the automotive sectors can trace its antecedents back to 1954.
4. The iconic jeep that led American GIs. To victory in world in World War II is the very same vehicle that drove the Mahindra Group to success in the automotive sector.
5. Mahindra and Mahindra Ltd., the flagship company at the group, has setup or an franchise for assembling general purpose utility vehicles from Willeys, USA.
6. In 2002, it launched the indigenously engineered world-class sports utility vehicles- Scorpio, which bridges the gap between style and adventure.
RESEARCH METHODOLOGY
Objective of Research
Develop an environment in which a team of human and agents produces hypertext reports about both external sources and a system- internal archival fact. Research is utility undertaken with a view to intend the frontiers at knowledge in regard to specific area of intellectual pursuit.
Marketing research helps business identity customer needs and wants so a company can develop and promote products rose successfully. Such research also provides the information upon which important advertising and marketing decisions are based.
Though each research study has its own specific purpose. We may think of research objectives of falling into a number of following broad grouping.
CONCLUSION
Regarding conclusion of this survey, maximum customers get information from the print media Maxximo and Market for Tata Ace.Tata Ace customer’s emphasis on the mileage and Maxximo customers emphasizes on leading output.Main market of Maxximo is Bikaner, Nagaur and Sikar and Tata Ace Udaipur, Alwar and Jodhpur.Tata Ace’s customers emphasize on mileage and down payment for purchase and Maxximo customers emphasizes on loading capacity.Maximum customers of both vehicles are aware about warranty procedures. Maximum customers of Tata Ace are satisfied with very high degree and Maxximo customers are satisfied with high degree. Maximum customers of Maxximo are using this vehicle for heavy loading and Tata Ace’s customers use for medium loading.Maximum customers of Maxximo are satisfied with vehicles and Tata Ace’s customers are satisfied with very high degree.Print media is a very important source of information in Bikaner, and Nagaur and outdoors is an important source of information in Jaipur.Awareness about warranty procedure is very high in Jodhpur and very low in Udaipur about the Maxximo.