12-04-2013, 03:04 PM
THE NEW MAHINDRA RODEO RZ
NEW MAHINDRA.docx (Size: 108.12 KB / Downloads: 22)
Overview
Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, we've diversified into many new businesses in order to better meet the needs of our customers. We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US $15.9 billion multinational group with more than 144,000 employees in over 100 countries across the globe.
Today, our operations span 17 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.
Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Group's competencies. In this way, the diversity of our expertise allows us to bring our customers the best in many fields.
Expansion
Mahindra and an independent India began their rise together. In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam Mohammed left the company to become Pakistan's first finance minister, and the Mahindra brothers ignited the company's enduring growth with their decision to manufacture Willys jeeps in Mumbai. The company's new name? Mahindra & Mahindra, of course.
The Mahindra brothers believed that new modes of transportation could be a key to India's prosperity, so one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early pioneers of globalization, the brothers collaborated with a wide range of international companies and before long, Mahindra's reach extended to steel, tractors, telecom, and more.
The Vision
Mahindra & Mahindra took birth when K.C. Mahindra visited USA as Chairman of the India Supply Mission. There, he met Barney Roos, inventor of the rugged 'general purpose vehicle' or Jeep and had a flash of inspiration: wouldn't a vehicle that had proved its invincibility on the battlefields of World War II be ideal for India's rugged terrain and its kutcha rural roads?
Launch
Mumbai, July 30, 2008: Acquisition of KMCL, Mahindra & Mahindra Ltd. (M&M), India's leading automotive companies, announced that its Board of Directors approved the acquisition of business assets of Pune-based Kinetic Motor Company Ltd. (KMCL). The acquisition was done through a New Company to be formed. (New Co.). The consideration for the acquisition is a sum of Rs.110 crores (subject to closing due diligence) plus 20 percent stake to KMCL in the New Co. M&M holds the balance 80 per cent of the equity.
The deal enabled Mahindra to design and market a range of scooters, value engineered motorcycles and high-end motorcycles for the Indian and global markets, helping it establish a robust, end-to-end two-wheeler business in every segment of the industry.
The acquisition of business assets of KMCL is a defining moment in the history of Mahindra as it gives us an opportunity to emerge as a full range player with a presence in almost every segment of the automobile industry.
Factory
Mahindra & Mahindra has state of art manufacturing facility at Pithampur, near Indore in Madhya Pradesh. The plant, products and processes are ISO 9001 certified from DNV.
Mahindra Two Wheelers Ltd. has an R&D unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. Mahindra Two Wheelers has team of R&D experts with vast industry experience and rich academic background.