13-09-2012, 04:05 PM
CURRENT DEBATED IN E-TOURISM
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CURRENT DEBATES IN E-TOURISM
About 75% of the India’s e-commerce market is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.)
The penetration of e-commerce is low when compared to markets like the US and the UK but is growing at a much faster rate with a large number of new entrants.
Privacy concern & internet security
Technological innovations
Changes in Economy
Reliability of the company
Reduced profitability
Technological innovation
The Internet offers
Information and booking facilities available to large numbers of tourists at relatively low costs.
It also provides a tool for communication between tourism suppliers, intermediaries, as well as end-consumers.
Three technologies that enables Travel & Tourism Industry are
Mobile Technology and Services- smart phones
Social Media- Face book, You tube, Twitter, Online Communities and User Generated Content-, Blogs, Reviews, Videos, Photos etc
Electronic Tourism Marketing and Customer Research on Location based services
Changes in Economy
Small firms gaining more profits(by reduced operating cost)for making transactions and can compete in global market.
Availability of much wider product/service range
People with busy lifestyles, urban traffic congestion and lack of time are favoured.
Reduced profitability
With internet support and services there is a elimination of the role of traditional travel intermediaries (travel agents working on commissions paid).
Merging of e-mediaries with traditional intermediaries will lead to reduced profitability of
e-mediaries as they have to give a portion of their share to traditional intermediaries.
conclusion
With the advent of internet and emergence of
E-tourism, the tourism industry is gaining and developing at a faster rate. If factors like universal standardization for quality, security and reliability are met the tourism industry can take full advantage of the emerging opportunities of Information and communication technologies.