15-11-2012, 11:06 AM
The anatomy of the Asian Paints Brand
The anatomy of the Asian.pptx (Size: 341.9 KB / Downloads: 29)
What makes it a strong brand?
The brand Asian Paints has stood for different things at various points of time without ever compromising on its core values and core purpose.
Commitment and Integrity in dealing with internal and external customers.
A strong belief in individual ability and creating an environment in which entrepreneurial spirit is encouraged.
To continuously rejuvenate every living and working space of people and bring joy to their lives.
The Changing Environment
The consumer has changed ….
Festivals have less important in the overall scheme of things
Too much clutter around the festival platform reducing the uniqueness of the proposition
The painting itself becoming less seasonal
Home Decor
Increased consciousness about home décor, much more involved homemaking
Home décor also on the way up - a definitive social trend
More involved urban home makers, even smaller towns the trend catching up
CURRENT STATUS
Asian Paints becomes the 10th largest decorative paint company in the world.
Asian Paints is more than twice the size of its nearest competitor.
It is one of the most admired companies in India.
Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP - ERP & i2 - SCM solution.
Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the blue chips by Hindu Business Line; Most admired company to work for by ET-BT survey, 2000.
On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology.
Asian Paints aims to become the 5th largest decorative paint company in the world.
SUPPLY CHAIN
“The benefits that we get from using i2 are across virtually all parts of the supply chain.”
—Manish Choksi, Vice President, Strategic Planning and Information Technology
Asian Paints implemented i2 Factory Planner,™ i2 Demand Planner,™ and i2 Supply Chain Planner,™ parts of i2 SCM.
State-of-the-art supply chain system
Using cutting edge technology
Integrate all its plants, regional distribution centres, outside processing centres and branches in India.
The supply chain runs through a wide spectrum of functions right from materials planning to procurement to primary distribution.
It has played a pivotal role in improving operational efficiencies
Creating agile procurement, production and delivery systems.
It has also enhanced the flexibility of operations
Lowered output time
Reduced delivery costs
This improved customer-servicing levels and profitability.
The Supply Chain Management is backed by IT efforts that help the company in demand forecasting
Deriving optimal plant, depot and SKU combinations, streamlining vendor relationships
Reducing procurement costs and scheduling production processes for individual factories