01-08-2012, 04:00 PM
E-CommercePresentation
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Value chain
A value chain is a way of organizing the activities that each strategic business unit undertakes.
There are primary and supporting activities.
The primary activities are design, produce, promote, market, deliver and support the products or services it sells.
The supporting activities are human resource management and purchasing.
Value chain for retail book business
Identify customer: activities that helps the firm find new customers and new way to serve existing customers.
Design: Activities that take a product from concept to manufacturing.
Purchase material and supplies: Activities including vendor selection.
Manufacture product or create service: Activities transforms materials to products.
Market and sell: Activities that give buyers a way to purchase.
Marketing Strategies
Marketing strategies is to advertise their products and services and promote their reputations.
There are two different marketing strategies :
Product- Based Marketing Strategies Customer-Based Marketing Strategies
Product- Based Marketing Strategies: It is based on the product and it gives a detailed picture about the products of the company in the web page.
For example, Staples is Product- Based web page.