14-09-2013, 02:16 PM
Ethics
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Definitions
Ethics involves a discipline that examines good or bad practices within the context of a moral duty
Moral conduct is behavior that is right or wrong
Business ethics include practices and behaviors that are good or bad
Why Should Organizations Behave Ethically?
Prevent harm to others, avoid reputational harm and reduce potential liability
Fulfill public expectations and improve external relations
Protect organization from others (employees, competitors, etc.)
Improve workforce productivity but protect employees if needed from their employers
Promote personal morality
Case Study
ABC Healthcare, recognized as a top 100 hospital by a national association, recently launched an advertising campaign highlighting that it was ranked “Number 1” in cosmetic surgery.
A board member, while delighted with ABC’s recognition, also expressed discomfort to the CEO with the ad because it seems to place its competitors in a bad light.
The CEO has asked you, the business communications department, to form a committee to respond to the board member’s concerns.