29-05-2012, 05:33 PM
FUNCTIONS OF MANAGEMENT
FUNCTIONS OF MANAGEMENT.ppt (Size: 3.02 MB / Downloads: 100)
STRENGTHS OF POSDCORB
GOOD STARTING POINT TO ANALYZE THE MANAGEMENT FUNCTIONS IN STRUCTURAL WAY.
HELP THE STRUCTURE TO ANALYZE THE MANAGEMENT ACTIVITIES.
DRAWBACKS
MARK MOORE (IN 1995):-
”the most important job for a manager is understanding and shaping the environment”.
Dr. LEWIS MERIAM:-
Emphasis on subject matter
DOES NOT EMPHASIS ON MANAGERS ACHIEVE.
MARKETING PLAN INCLUDES
Who are the customers?
What are their key characteristics?
What are their needs and wants?
What do they expect the `product' to do?
What are their special requirements and perceptions?
What do they think of the organization and its products or services?
What are their buying intentions?
Difference between Strategic and Business Plan
A strategic plan is a document that is primarily intended to be used internally by the organization, to guide itself. In some cases, in fact, in many cases the strategic plan is never seen by anyone outside the organization. It often contains information about organizational strategy that a company might not want in the hands of its competitors.
A business plan, on the other hand, is usually meant to be used to show others. For example, if a company wishes to attract investors, the investors will want to have certain information about the company before they commit to investing. They certainly will want present financial information, and they will want to know where the company expects to get revenues in the future, its market, and so on. A bank looking at giving a loan to an organization will want similar information.