30-08-2014, 04:39 PM
Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing by 40%. The 6000 crores fast food retail industry is mainly dominated by the multinational players and the key players which are active in their search of the food retailing. Because of the availability of raw material for fast food, global chains are flooding into the country. The percentage share held by food service of total consumer expenditure on food has increased from a very low base to stand at 2.6% in 2001. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine and an increasing number of women joining the work force have had an impact on eating out trends. Pizza is one of the most regularly eaten fast foods in the India, with millions of the round Italian dishes being consumed every year.