13-09-2012, 10:46 AM
Guerrilla Marketing
Guerrilla Marketing.ppt (Size: 3.02 MB / Downloads: 55)
Guerrilla MARKETING-AN INTRODUCTION
Term was coined and defined by Jay Conrad Levinson
“It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.”
An unconventional system of promotion.
Relies on time, energy and imagination rather than a big marketing budget.
unexpected and unconventional potentially interactive
consumers are targeted in unexpected places.
Objective is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
The History of Guerrilla Marketing
This iconic and often controversial form of advertising didn’t come into popular existence until the late 1970s.
“Buy me a drink” club girls of the 1980s were one of the earliest examples of Guerrilla marketing in action.
The Future of Guerrilla Marketing
• Will marketers employ increasingly shocking and horrific methods to get our attention.
• In the future, will we see brands on everything from hot dog buns to girls’ big plastic fingernails to the backs of Cub Scouts.
• It would be nice to think that guerrilla marketing will take a different (less shocking, more personal) turn.