08-12-2012, 03:34 PM
IMPRESSION OF “TATA NANO” ON MIDDLE CLASS
IMPRESSION OF “TATA NANO”.ppt (Size: 2.18 MB / Downloads: 33)
CAR-Object Of Luxury
Status symbol
Think different
Human Tendency
Bicycle -> Scooter-> Car
Prefer new instead old
Price Effect
Price difference
Easy availability of loan
CONCLUSION
Nano appreciated for its low cost and eco-friendly intiatives.
Nano lifeline for Indian to achieve their dream of riding four wheeler.
Nano fulfills many requirements of middle class like low cost, good mileage as well as it creates ample job opportunities.
Beneficial to middle class.