07-09-2016, 10:27 AM
1453395909-basicsofmarketingmanagement1.ppt (Size: 272.5 KB / Downloads: 5)
What is Marketing?
Marketing is an organizational function
and a set of processes for creating,
communicating, and delivering value
to customers and for managing
customer relationships
in ways that benefit the
organization and its stakeholders.
What is Marketing Management?
Marketing management is the
art and science
of choosing target markets
and getting, keeping, and growing
customers through
creating, delivering, and communicating
superior customer value.
What is Marketed?
Goods
Services
Events
Experiences
Persons
Places
Properties
Organization information ideas
Demand States
Negative
Nonexistent
Latent
Declining
Irregular
Unwholesome
Full
Overfull
Key Customer Markets
Consumer markets
Business markets
Global markets
Nonprofit/Government markets
Market place
Market space
Metamarkets
The History of Marketing
The Four Eras
The Production Era
ProductEra
The Sales Era
The Marketing Era
The New Eras
Non-Business Marketing
Strategic Marketing
Social Responsibility