15-01-2014, 04:22 PM
Marketing Management (12MBA24) Assignments
Marketing Management.docx (Size: 13.92 KB / Downloads: 16)
Assignment 1
-We chose Pepsi as as our product.
-Prepared questionnaire on Pepsi consisting of twelve questions and was surveyed, as Pepsi has segmented their customers as youth, our samples were also youth.
-Questionnaire was posted in social networking site and was sent to google group.
-36 samples answered our questionnaire within our required time period.
By the survey following data was analyzed-
1) Buying motive of the product/service?
Analysis-
According to our survey 42% of samples prefer soft drinks to quench their thirst and to drink regularly, out of which 64% of samples consume Pepsi.
53% consume soft drinks over fresh juice.
28% of total samples prefer concentrate based or flavor based drinks.
2) Buying behavior?
Analysis-
42% of samples quench their thirst with soft drinks our of which 64% consume Pepsi always this shows they by our product regularly.
33% of total samples always prefer Pepsi.
64% total samples prefer Pepsi over Coca cola, by these points samples buy Pepsi regularly.
3) Influencing factors to purchase?
Analysis-
Following are attributes compel samples to purchase Pepsi –
Thirst Quenching - 12/36(33%)
Sweetness – 2/36(6%)
Fizzyness – 5/36(14%)
Brand – 8/36(22%)
Shape and Design of Bottle – 1/36(3%)
Price – 0/35(0%)
Availability – 8/36(22%)
By the above data we can analyze that brand and their thirst are the major attributes which compels samples to by our product.