10-07-2012, 03:53 PM
Marketing Research On Bata
Introduction
1894 The Bata Shoe Organization was founded by Tomas J. Bata, a ninth generation shoe maker .
1931 The Company was incorporated in India.
Mission and Vision:
To carry on business as boots and shoes manufacturers and dealers, leather merchants and manufacturers, leather dressers, tanners, dealers in hides and skins and other materials,
manufacturers of and dealers in rubber goods.
To carry on the business of manufacturers and dealers in machinery for the production of
boots and shoes and other leather and rubber goods and to carry on all business connected therewith.
To establish and maintain shoe-repair shops and/ or orthopaedical departments.
Major Problems at Bata India Limited
Company exists more than seven decades but faces big challenges to switch to the new technology
Human Resource Management problem
Due to increase in cost of raw material, sale went up by 21 crore, cost has gone up by 68 crore. So
profit affected due to increased input cost.
Sales and distribution cost is also very high because most of shops are owned by company itself
and staffed employee.
High value added footwear did not find acceptance in the market and led to drop in sale volume.
So 2 million shoes were sold at a discount of 50 % at a loss of 41 crore.