15-06-2012, 03:11 PM
Overview of MARKETING Strategy
MARKETING Strategy.ppt (Size: 1.02 MB / Downloads: 57)
The Marketing Concept
Customer orientation
Customer focused
Customer driven
Customer centered
Customer satisfaction
Market driven
Exceed customer expectations
Problems in Implementing the Marketing Concept
Inertia, entrenchment (old ways die hard)
Projection of own beliefs and values
Confusion of MC with superficial PR
Learning about customer needs difficult to operationalize
Information lost in organizational maze
Calls for integrated organization to support marketing effort
Requires continuous monitoring