02-01-2013, 02:28 PM
BRAND AWARENESS
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MEANING
Brand awareness is the likelihood that consumer
Recognize the existence and availability of a
Company’s product or service.
IMPORTANCE OF BRAND AWARENESS
Making the buying decision
By creating the brand awareness,it increases the probability that brand wil be in the consideration set by the consumers.
HISTORY
When Dassler was growing up in Germany that had been economically devastated by world war 1,he helped his family make house slipper from the left over military bags. But Dassler’s real love was in sports and particularly soccer so in 1920 he started making sports shoes.
Brand Awareness created by ADIDAS
The first step towards creating awareness by ADIDAS is that they created different type of shoes according to the activity such as running or tennis or soccer. This earned ADIDAS an international reputation.
Brand Awareness created by ADIDAS
To keep its brand in the public focus Adidas has also sponsored sportsmen and women for many years. In 2008, 295 footballers, 64 rugby players, 71 tennis players, 24 basketball players and 8 golfers all benefited from its three stripe logo.
Ways to create Brand Awareness
Know your competitor
Engage your customer in a fun interactive way.
Feature your product in social media sites and offer promotion along with it.
ITC-Classmate launched a campaign
The 45-day Classmate campaign merge multiple consumer engagement platforms to leverage brand promotion. The campaign uses the Digital Marketing activation with traditional on ground platform like road shows and tie ups with Café Coffee Day outlet that allowing the brands to be present in consumer physical and virtual environment.
Conclusion
Branding is the languages of business. It is the way a communication with the world outside.
So proper branding is very adequate to build a strong brand.