11-11-2014, 03:24 PM
Abstracts: Indian Retail industry has undergone many changes in last 10 year. Most of the Retail part industry is unorganized sector (known as typical Kirana Stores). Now, as industry is undergoing changes, we have now retail industry having organized retail increasing its market share of total retail industry. Organized retail is what we call as ‘Mall Culture’ and major difference between typical Kirana stores and organized retail sector is Shopping Experience. This also includes Promotion which drives consumers to visit the stores again and increasing foot-fall of the organized retail. Promotion drives retail industry. For e.g. Buy 1 Get 1 Free, 20 % off on All Merchandize, 2 kg sugar free for the bill amount of 5000rs. etc. Promotions not only tempt Indian consumer for more purchase but also increase cash flow for the retail organization. Product Promotion Management System will provide end-to-end solution to all areas related to promotions, proposals, efficiency tracking and analysis for effectiveness of Promotion via comparison with sales figures. This product will also provide detailed reports and various dashboards to business users.