18-01-2013, 10:24 AM
Questionnaire Consumer Buying Behavior & Satisfaction about Cadbury Dairymilk
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1. Do you like to eat Cadbury Dairymilk?
[ ] Yes [ ] No
2. Do you prefer- Plain chocolate [ ] with fruit n nut [ ] With nuts [ ] with mint [ ]
With fruit (Raisins) [ ] with caramel [ ]
With rice crunches [ ]
3. Do you think standard price of Dairymilk is fair?
[ ] Yes [ ] No
4. If there was a discount on Cadbury Dairymilk, you think you would be more likely to buy it?
[ ] Yes [ ] No [ ] May be
5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________
6. Approximately, how many chocolate bars would you purchase in one week?
Less than 5 [ ] 5-10 [ ] More than 10 [ ]
7. Have you ever tasted the new Cadbury Silk? [ ] Yes [ ] No
8. When you think of Cadbury, which chocolate comes to your mind? Dairymilk [ ] Five star [ ] Perk [ ] Nutties [ ] Any other [ ]
9. Do you believe that chocolate is a luxury purchase or necessity? __________________
10. Can you give your favorite chocolate one adjective?
Yummy [ ] Tasty [ ] Crunchy [ ] Other [ ]
11. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasingchocolate, how important are following factors to you?
12. Do you think Cadbury Dairymilk is a commodity consumed by children only?
[ ] Yes [ ] No [ ] Maybe
13. According to you, which is the next most preferred chocolate after Cadbury Dairymilk? _____________________________________
14. Do you believe that now people have become more health conscious that the need forchocolate has declined? [ ] Yes [ ] No [ ] Maybe
15. Do you think sugar free Cadbury chocolates should be introduced to attract healthconscious people?
[ ] Yes [ ] No [ ] Maybe
16. Which brand comes to your mind when you hear the word?
[ ] Cadbury (dairy milk) [ ] nestlec [ ] amuld
[ ] parlee [ ] others
17. Are you aware with the following brands of chocolate?
[ ] Cadbury (dairy milk) [ ] nestlec
[ ] amuld [ ] parle
18. Have you seen Cadbury advertising campaigns?
[ ] yes [ ] no
19. which Cadbury slogan/tagline comes to your mind first?
[ ] kya swaad hai zindgi mein.
[ ] khane waalon ko khane ka bahana chahiye.
[ ] shubh aarambh
[ ] others
20. What according to you is the best feature of any Cadbury advertisement?
[ ] Emotional appeal [ ] Jingles [ ] Storyline
[ ] visuals of chocolates [ ] celebrity appearances [ ] others
21. What Cadbury advertisements are most appealing?
[ ] Television [ ] Print [ ] Radio
[ ] Outdoor (hoardings, billboards etc) [ ] Others